How to Use SEO
as a Lead Generation Strategy
Generating Leads in Uncertain Times:
A Coffee with Kendra Webinar Series
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Finally get found online
With people working remotely, prospects hard to catch, and fewer referrals, SEO is a critical lead generation strategy you can’t ignore. KLA Digital Marketing Specialist Katie Schwend joins Kendra Lee to share how not to throw your $$ away on SEO.
- What is SEO really?
- How SEO affects your revenue
- What's important in SEO right now
- SEO actions with the highest return
- What to do yourself vs. outsource
- Where to focus first for results
Watch now to receive our SEO Ranking ROI Calculator.
If you aren’t a top Google result, you’re losing revenue to your competitors.
Understanding why you need SEO is just as critical as knowing how to do SEO. From the technical components to keyword-friendly content, discover how to calculate the real benefits of improving your position in search engines, how to gauge what you can do on your own, and when it’s time to outsource. You deserve results from your SEO.
Who this is for:
- Business owners who direct marketing
- Marketing teams responsible for messaging and search
- Salespeople who write lead generation content
- Sales managers with marketing responsibility
- Anyone who directs Search Engine Optimization efforts
Meet the Speakers
Katie Schwend Digital Marketing Specialist, KLA Group
Driving results through search engine marketing is Katie Schwend’s priority with KLA Group. Katie has 8 years of hands-on experience helping businesses leverage SEO and PPC to achieve better search results and grow. She is laser-focused and brings an insider’s angle to understanding search as a marketing tool and knows how to use it as a lead generation strategy that builds sales funnels.
With an extensive repertoire of marketing strategy expertise, Katie has worked in the marketing field helping clients for over 20 years and is always adapting, learning, and coaching digital marketing tactics.
Kendra Lee President, KLA Group
Kendra Lee is president of KLA Group, an author, speaker and new business development authority. She helps SMB companies increase revenue by using a targeted, multifaceted lead generation and sales strategy that speaks directly to your ideal prospects and highlights your company’s uniqueness. She is the author of the books The Sales Magnet and Selling Against the Goal.
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